Wednesday, June 26, 2013

Writing the Dream


For most of us, “applying coats of paint” may mean we are in the process of home improvement.  Perhaps it means we are doing our nails.  Maybe it means we are refurbishing an automobile.  But for Villa resident Christina Varrasso, it means she is writing a novel. 
Having just authored her first novel entitled Running for Yellow (a belated coming of age tale about a woman's struggles and the restorative power of family, love, and faith), Varrasso describes the process of developing themes and characters to that of the aforementioned coats of paint.  “Every writer has [her] own way of writing.  Some develop a detailed outline before they ever write a word of the story,” she said. “I like to use a general outline along with a lot of notecards.”  In preparation for writing the novel (an eventual four year process), anytime an idea would come to her, she would jot it down on a notecard.  Over a thousand notecards later, and she had her draft.  “I wrote the first draft using these notecards, then I would go back and add detail; [it was] like applying coats of paint.”
            Although a strong writer throughout college, Varrasso claims she never considered herself a writer until an editor she respected read one of her manuscript drafts, congratulated her on a job well done, and wished her good luck on future books.  It was then that she thought, ”I guess I AM a writer!”
            She attributes her decision to become a writer to the simple fact that she could not stop writing!  According to Varrasso, “ for me expression always came easiest through writing.  Writing in my journal, taking writing classes and writing short stories.  At some point it just felt like something I should do.” 
            As one of her “bucket list” items, writing this novel has also impacted Varrasso on a personal level.  “I think anytime you accomplish a goal, there is satisfaction that comes from it,” she said.  Writing the novel tested her discipline and helped her realize that so much can be accomplished when you are determined to complete a task.
            She also hopes to impact her readers.  As they read she wants them to feel that it is all right to fall and make mistakes.  “I hope they’ll feel that our experiences take us right where we need to be in our personal growth and that forgiveness is a good thing.”
            In becoming a writer, she joins many of the greats who have inspired her. Two of her favorite authors who have influenced her work are Sue Monk Kidd and Alice Munro. “I esteem great writers who are able to write novel after novel,” she said. 
So, can we expect novel after novel from Varrasso?  “I do have an idea for a second one. Stay tuned!”  Looks like it is time for more notecards and “painting”!  In the meantime, Running for Yellow can be purchased on Amazon.com or through Varrasso’s websites runningforyellow.com and christinavarrasso.com.



Sentenced to Burgatory!


Bless me hamburger gods, for I have sinned!  Send me to Burgatory!  No really…Burgatory, a cheekily named restaurant located at The Pointe in Robinson, delivers unique options for burger lovers.
Owned by partners Mike Hanley and Jerry DiLembo, Burgatory was born out of both gentlemen’s love of burgers.  After many travels and sampling burgers along the way, the two felt that Pittsburgh was lacking. But that did not mean it was easy to come up with the name of the restaurant.  
“One night, Jerry and I were struggling to come up with a fun and creative name for our concept,” said Hanley.  “Jerry started talking about how in Italian his name, DiLembo, means limbo....as in purgatory.  And as soon as he said purgatory, we both said, ‘BURGATORY!’”
With menu items as distinctive (and as uniquely named!) as the restaurant itself, there is something for everyone at Burgatory.  The “Farmer Brown” burger includes an over easy egg.  The “Meet Your Maker” burger includes Gruyere cheese and truffle aioli.  Not a beef fan?  Maybe the “The Crab Shack” or “Phat Patti’s Veggie” burgers are for you.  Not a sandwich or burger person?  No problem! A number of salads including the “Sonoma Grilled Chicken” and “Green Apple and Quinoa” are available.
Besides burgers, the restaurant is known for its milkshakes.  Described as “Heavenly” on the menu, choices include: “Campire S’mores,” “PB&J,” and “Salted Nutella Crunch.”  There are even special shakes for the over 21 crowd!  “Hard Shakes,” like “Monkey Business” and “Grand Dad’s Secret,” are spiked with liquors that compliment the flavors of each.
“We tried to put things on the menu that we love and want to eat,” said DiLembo.  Hanley included, “As far as the names, we always just try to have fun with them and we think they lend themselves to that.” According to the owners the “Morty's Steakhouse Burger” and “Caramel Pretzel” shake are the most popular items on the menu.
The uniqueness does not stop at the menu. The décor also lends itself to the Burgatory experience.  A warm and modern atmosphere is created with the use of natural materials like repurposed barn wood, stained paneling, stone and steel.  Hanley and DiLembo wanted to make the space casual, but also a little refined. “Using natural materials in our design is consistent with our approach to the high quality natural ingredients we use in our food & drinks,” said Hanley.
The gentlemen clearly have a passion for all that they put into their restaurant, but always have their customers in mind. “We want to wow our guests by giving them warm hospitality, gracious service and scrumptious food and drink,” said DiLembo. “We really enjoy making people's day,” added Hanley.
Ready to spend some time lingering in Burgatory? To learn more about the restaurant, visit the website www.BurgatoryBar.com or follow on Twitter and Facebook.










Collaborative Communication

            It was a match made in Nevillewood Living magazine heaven! Because of an article in the magazine, Christina Dickerson and Beth Vietmeier, two successful and savvy businesswomen, joined forces.  A feature story on Dickerson caught the attention of Vietmeier, and the rest is Pittsburgh public relations history!
            Dickerson is the founder of Dickerson Creative Communications.  Her company handles media and marketing campaigns for clients like the American Diabetes Association, Pittsburgh Fashion Week, and Doubletree Hotels.  The company also handles numerous requests for event logistics and corporate meetings.  Associates at Dickerson Creative are involved in web design, social media campaigns, and special events as well. 
            After reading the article on the company last year in Nevillewood Living, Vietmeier knew she had to contact Dickerson.  “If it weren’t for [the magazine] I probably would not be working for Christina today,” said Vietmeier. Reading about the dynamic company, she thought to herself, “That is the exact career I would love to have!”  An e-mail to Dickerson the following day led to an interview shortly after and a position in the company soon after that.
            Vietmeier’s role at Dickerson Creative Communication is to assist in handling media relations, public relations, and marketing and social media campaigns for all clients. In addition she and Dickerson collaborate on event planning including Savor Pittsburgh, which is Pittsburgh’s premiere culinary competition benefiting Magee-Womens Research Institute and Foundation. The event will take place this year on August 29, 2013 in SouthSide Works.  “Christina handles all event logistics and publicity surrounding the event.  I am assisting her with the event logistics as well as recruiting all of the restaurants that will be showcasing their talents at the event,” said Vietmeier.
“Beth has been an amazing addition to my company,” said Dickerson.  “She has an incredible work ethic and is passionate about learning the different facets of the industry.  I honestly can’t say enough wonderful things about her – she tackles every project head-on and with great success. “
            Vietmeier also has accolades for her boss. “It has been an honor to work for Christina, and I cannot thank her enough for giving me this incredible opportunity,” she said.
            In addition to Savor Pittsburgh, the two women are collaborating on a project called Couture for Cops.  Billed as a fashion show dedicated to the fallen heroes who made the ultimate sacrifice, the event will take place at the Mall at Robinson on October 10, 2013.
“This is a unique fashion show to benefit The Law Enforcement Officer Memorial of Allegheny County. We designed the fashion show to honor and remember the heroes who lost their lives in the line of duty. Local police officers, K9 units and family members of fallen heroes will walk the runway in the latest fashion trends,” said Vietmeier.
             With all of these great events on the horizon, Dickerson cannot help but acknowledge the role Nevillewood Living played in bringing her together with Vietmeier.  “I am truly grateful for the company spotlight in Nevillewood Living for many reasons,” she said. “But mostly because it connected me with such a dynamic young lady!”